According to a report by The Wall Street Journal today, Google is currently in talks with several major game developers like Playdom, Electronic Arts, Playfish and Zynga Game Network, for what to is believed to be a new social networking service. Social websites have experienced a huge growth over the last few years. Both Twitter and Facebook are highly popular and they both have huge amount of users.

The project is expected to be geared as a direct competitor to Facebook, though it how similar the services will be remains unclear. In an interview with WSJ earlier this week, Google’s CEO Eric Schmidt refused to confirm a social-networking service is in the works, and when asked if the unconfirmed service would rival Facebook, Schmidt said “the world doesn’t need a copy of the same thing.”

Google already made strides into the social networking fray back in February with its product Buzz, a service that allows social updates like photos and web links into its emailing service Gmail. This new social gaming development is said to “incorporate and go beyond Buzz” according to a person familiar with the project.

Still there’s no official word from Google about this issue and we don’t know when will this service come to life, but its talks with developers and investments in Zynga indicate that its enterprise in social gaming is a certain inevitability.